Planning
Which channels, which audiences, which messages and when. A calendar built from your goals, not from habit.
- Audience and channel fit
- Message and frequency by channel
- Integrated campaign calendar
This is a consulting service. We decide with you which channels to use and how much to put into each, then track what they return so the mix gets better every month.
Which channels, which audiences, which messages and when. A calendar built from your goals, not from habit.
How much each channel gets, why, and what it should return. Spend set against cost per result, with a reserve to test.
What each channel delivered and what to change. One view of results across digital and offline.
Choose a channel.
Direct, owned and measurable.
Stay top of mind with value, not noise.
Immediate, for moments that matter.
Reach and conversation at scale.
Be found when people are looking.
Tangible and memorable.
Presence where people live and move.
Face to face, where decisions happen.
We match channels to the goal of each campaign and stage of the customer journey, so no channel is asked to do what another does better.
The 360° Marketing Ecosystem| Channel | Awareness | Engagement | Conversion | Retention |
|---|---|---|---|---|
| Email marketing | ||||
| Newsletters | ||||
| SMS & WhatsApp | ||||
| Social media | ||||
| Digital ads & web | ||||
| Direct mail & print | ||||
| Street & out-of-home | ||||
| Events & in-store |
What each period must achieve, by audience.
Expected cost per lead, sale or reach by channel.
Budget split by channel and month, with owners.
A share kept for new channels and creative tests.
Monthly shifts toward what performs.
Codes, landing pages and CRM tracking connect print, street and events to the same dashboard as email, SMS and social. AI flags what is under-performing, and we review it with you every month.
This service is consulting: channel selection, planning, budgeting and monitoring. Our other services, or your team, can run the channels once the plan is set.
Email marketing, newsletters, SMS and WhatsApp, social media, digital ads and web, direct mail and print, street and out-of-home, and events and in-store.
We match channels to your audience, your goals for each campaign and the stage of the customer journey, then test and adjust based on results.
We start from the results each period needs, estimate the cost per result by channel, allocate with a reserve for testing, and reallocate monthly toward what performs.
Yes. Tracking codes, QR codes, dedicated landing pages and CRM records connect offline channels to the same dashboard as digital.
Usually Zoho Campaigns, Marketing Automation, CRM, PageSense and Analytics, or the tools you already use. AI helps flag what is under-performing.
Monthly for results and budget shifts, with a quarterly review of the full channel mix.
Bring your current channels, spend and results. We’ll show you the mix we would build.
Corporate Communications. Emotional Storytelling. AI. Operating Systems.
