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Executives in a strategy meeting around a conference table
Business Development / Custom Strategies

Strategy designed for your company, by people who have done it for 30 years.

Our C-level executives and operating partners design custom communication strategies for startups and established companies, across every internal and external service. Human-to-Human connections are the cornerstone. Technology is the catalyst.

Book a Strategy Session → Plan Your Journey
30+ years of experienceC-level executivesOperating partnersStartupsExisting companies
Who is in the room

Executives and operators, not junior consultants.

Every strategy is led by people with more than 30 years of experience running and growing companies, across every area of the solutions and services we offer.

Our C-level executives

Leaders who have set strategy, built teams and answered to boards. They sit at your table, ask the hard questions and own the plan with you.

Our operating partners

Specialists who have run the function day to day. They make sure every recommendation can actually be executed, by our teams or yours.

Experience across

Corporate strategyCommunicationsMarketingBrandingPublic relationsSales and business developmentTechnology and AIOperationsFinancePeople and HRRetail and tradeDigital and ecommerce
Our approach

People at the center. Technology to move faster.

Every decision, in any company or household, is made by a person. Our strategies start there, then use technology to make every part of the plan more efficient, consistent and measurable.

The cornerstone

Human-to-Human connections

  • Know who you are talking to, inside and outside
  • Messages that make people feel before they act
  • Leaders and teams aligned on one story
  • Relationships measured, not assumed
One strategy
The catalyst

Technology and AI

  • CRM and data so every contact is remembered
  • Automation that removes repetitive work
  • AI that speeds up research, drafts and analysis
  • Dashboards that show what is working
Designed for where you are

Startups and established companies need different strategies.

For startups

Build it right from day one.

We design the communication strategy, brand foundations and technology stack together, so you launch with a plan that scales instead of one you will need to replace.

  • Positioning, story and brand foundations
  • Go-to-market and first-customer plan
  • Lean tech stack with CRM from the start
  • Investor and partner communications
For existing companies

Reconnect what you already have.

We audit what is working, what is disconnected and what is costing you, then design a strategy that brings people, channels and systems back into one direction.

  • Communication and brand audit
  • Internal alignment and change plans
  • Channel and budget optimization
  • Technology and process modernization
Every service, one strategy

Internal and external communications, designed together.

What your team believes shows up in what your customers see. Our strategies cover both, and connect to every service we deliver.

All Services

Internal communications

Internal Communications →
Corporate Communication PlannerInternal messaging, calendars and executive communications → Process AutomationWorkflows across the pipeline and every department → Dashboards & AnalyticsFull vision of KPIs, plans and performance → Teams & Fractional RolesThe people and leaders to execute the plan → Training & CertificationsPrograms that make the strategy stick → Accounting SupportFinance processes connected to the plan → Zoho One ImplementationThe system the whole company runs on →

External communications

External Communications →
BrandingThe identity every message carries → Marketing & AdvertisingThe 360° ecosystem of channels → Content CreationWords, images and video made H2H → Social EngagementConversations that turn into customers → Web Development & EcommerceSites, stores and portals → In-Store MarketingWinning the path to purchase → Omnichannel & Email MarketingEvery channel, one customer journey →
How we build a strategy

From listening to measuring, in six steps.

Start with a conversation →
  1. 01

    Listen

    Interviews with leadership, teams and customers.

  2. 02

    Diagnose

    An honest audit of communications, channels and systems.

  3. 03

    Design

    The custom strategy, built H2H first.

  4. 04

    Plan

    Roadmap, budget, KPIs and owners.

  5. 05

    Activate

    Our services, your team or both, put it to work.

  6. 06

    Measure

    Dashboards and reviews that keep it on track.

What you receive

Strategy document12-month roadmapKPI frameworkBudget and resource planChannel and message mapTechnology stack recommendationTeam and roles planExecutive presentation
How to work with us

Advice, a plan, or a plan we deliver.

Fractional Roles
01

Strategy sprint

A focused engagement that ends with a complete strategy and roadmap.

02

Ongoing advisory

Our executives and partners on call, with regular strategy reviews.

03

Strategy + execution

We design it and our teams deliver it across internal and external services.

04

Fractional leadership

A fractional C-level or VP who owns the strategy inside your company.

Connected to business development

The strategy behind every growth tool.

All Business Development
Business Development Tools Prospecting, partnerships and expansion. Explore → Pipeline Management The sales plan, stage by stage. Explore → CRM The system that remembers every relationship. Explore → Sales Tools Tools that help your team sell the strategy. Explore → Technology Assessment Where your current stack helps or holds you back. Explore → Dashboards & Analytics KPIs that show the strategy is working. Explore → Teams & Fractional Roles Leaders and teams to execute the plan. Explore → AI Solutions AI built into the plan from the start. Explore →

Have a plan that no one follows? Let’s build one that people do.

Book a strategy session → Technology Assessment
FAQ

Questions we hear first.

Something else on your mind? Ask us on a call.

Who will work on our strategy?+

Our C-level executives and operating partners, with more than 30 years of experience across the areas we cover. Specialists from our network join when the strategy needs them.

Do you work with startups or established companies?+

Both. Startups get a strategy built to scale from day one. Established companies get an audit and a plan to reconnect people, channels and systems.

What does a custom strategy cover?+

Internal and external communications: brand, marketing, content, social, web, in-store, PR, internal alignment, processes, data and the technology behind them.

What do we receive at the end?+

A strategy document, a 12-month roadmap, a KPI framework, a budget and resource plan, a channel and message map, a technology recommendation and a team plan.

Do you also execute the strategy?+

If you want us to. You can take the plan to your own team, have our services deliver it, or combine both. We can also place a fractional leader to own it.

What does Human-to-Human mean in a strategy?+

Every decision is made by a person. We start with the people behind your brand and the people you serve, and design the communication between them before choosing channels or tools.

How does technology fit in?+

As the catalyst. CRM, automation, AI and dashboards make the strategy faster to execute, more consistent and measurable. They never replace the human relationship.

How long does it take?+

A strategy sprint usually takes a few weeks, depending on the size of the company and the number of interviews. Ongoing advisory continues month to month.

Let’s talk

Tell us where you want to go. We’ll design the strategy to get there.

A first conversation with our executives costs you an hour and gives you a clearer view.

Schedule a Demo → Plan Your Journey
Contact us →
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Corporate Communications. Emotional Storytelling. AI. Operating Systems.

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