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About us

Human-to-Human. Powered by technology.

GO MVP is a unique concept in corporate communications and marketing. What started as an agency evolved into a network of companies and professionals that create H2H connections, building emotional bridges and applying technology to deliver faster, better communications.

What H2H means

There is no B2B or B2C. There is only H2H.

Every decision, in any company or household, is made by a person. Our work is to connect the people behind a brand with the people it serves.

01

Emotional bridges

Strategy and creative that make people feel something before we ask them to do something.

02

Technology as the accelerator

CRM, automation and AI make communication faster, more consistent and measurable. They never replace the human relationship.

03

Humans in the loop

Every AI-assisted process is directed, reviewed and signed off by our team.

“Technology makes us faster. People make us matter.”

Our story

Twenty-three years of reinventing how we work.

2003
New Era Marketing

Founded by Andres Giraldo as a boutique marketing agency for Latin American companies entering the US and US companies entering LATAM, focused on mass consumption products.

2007
The Real Marketing Group

A strong strategic axis plus a network of specialized allies delivering across more than six business units.

2015
GO MVP

A reinvented business model focused on well-funded start-ups and companies in an expansion or rebranding phase. Technology joins every part of the communication process, starting with CRM implementation.

2017
SaaS and custom development

Solutions covering every part of our clients’ operations.

2026
The relaunch

Specialized alliances return, led by our direct team on strategy. AI is built into all our processes, creating our own agency system.

Our Model · The GO MVP ecosystem

The Agency, The Lab, The Network.

The Agency

GO MVP

More than two decades of experience, building communication bridges.

Work with us →
The Lab

GO MVP Labs

Access guaranteed quality solutions, with simple subscription-based packages or single-purchase items.

Explore Labs →
The Network

GO MVP Network

We opened our state-of-the-art processes and the core of our agency to other professionals and companies, to generate a high-synergy ecosystem.

Join the Network →
How we work

BLOCKS: development, one block at a time.

BLOCKS is how we bill most development accounts. You buy work in blocks, we use them on what matters most right now, and you see exactly where every block went.

One block
4 hours: a morning, an afternoon or an evening. Half blocks are available when needed.
How you buy
By specialty, with a minimum of 10 blocks per month for at least one quarter (3 months).
Flexible use
Pull hours from the last month forward into earlier months, or roll unused blocks over and use them when you need them, even after the agreement ends.
Where it applies
Built for transparency on development projects, and also used for full agency services à la carte at a pro-rated price.

Predictable cost

You know what you are spending before the work starts.

Full transparency

You see exactly how every block was used.

Flexibility

Redirect effort as priorities change, and keep unused blocks for when you need them.

The team

Same team. Bigger possibilities.

A multidisciplinary team led by our founder, covering strategy, account management, operations, creative direction, UX/UI, and web and software development, working alongside a network of specialized allies. Our AI agents for creative, strategy, analytics and social work with us every day, always under human direction.

The GO MVP team in the studio
Partner Profiles

Specialists, vetted and plugged into the network.

Our specialized allies are not generalists we subcontract and forget. Each one owns a single discipline inside the solutions we offer, works inside our own systems and reporting, and is held to the same Human-to-Human standard as our core team.

01

Specializes, not generalizes

One discipline, mastered, instead of a long list of services done adequately.

02

Vetted before the first project

Reviewed against our own quality bar, not just a portfolio check.

03

Works inside our systems

Same reporting, same CRM, same accountability as the rest of the team.

04

Held to the H2H standard

Every connection a partner makes on our behalf is still human to human.

Specialties in the network

Join the Network →
Branding

Identity, naming and brand systems.

Marketing & Advertising

Campaigns, media and public relations.

Content Creation

Photo, video, copy and design.

Web Development & Ecommerce

Websites, online stores and integrations.

Instore Marketing

Displays, production and retail spaces.

AI Solutions

AI agents, automation and data.

Better World Initiatives

Work that does some good on the side.

Volunteers packing and distributing donations

Giving back

We attach selected projects to foundations, so the work we do for clients also supports a cause.

100% paperless

Every one of our processes runs without paper, and we encourage our clients to adopt the same practices.

Careers

Want to be part of the team?

We’re always looking for strategists, creatives and developers who think Human-to-Human first. See what’s open on our Zoho Recruit careers portal.

See open roles →

Let’s build your next connection.

Work with us Join the Network Explore Labs
GO MVP

Corporate Communications. Emotional Storytelling. AI. Operating Systems.

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Zoho

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